A Psychometric Assessment of E-s-qual : a Scale to Measure Electronic Service Quality

@inproceedings{Boshoff2007APA,
  title={A Psychometric Assessment of E-s-qual : a Scale to Measure Electronic Service Quality},
  author={Christo Boshoff},
  year={2007}
}
As the Internet retailing market grows at an inceasing rate, those who use the Internet as a retailing channel have realised that service delivery and service quality are as important for the Internet environment as for the bricksand-mortar environment. The absence of a valid and reliable instrument to measure service quality in this new environment has, however, bedeviled the endeavors of both scholars and practitioners to effectively measure and thus manage service-quality strategies. The… CONTINUE READING
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