A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education

@inproceedings{Frontczak1998APF,
  title={A Paradigm for the Selection, Use and Development of Experiential Learning Activities in Marketing Education},
  author={Nancy T. Frontczak},
  year={1998}
}
Given the importance of experiential learning in marketing education, this article explores the extensive theoretical background literature of experiential education. Following a discussion of the meaning, characteristics and processes of experiential learning, and a comparison of traditional to experiential learning, a paradigm is suggested for the selection, use and development of experiential learning activities in marketing education. Kolb’s model of experiential learning is used as a… CONTINUE READING

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