A Novel Genetic Algorithm Based Method for Building Accurate and Comprehensible Churn Prediction Models

@inproceedings{Abbasimehr2013ANG,
  title={A Novel Genetic Algorithm Based Method for Building Accurate and Comprehensible Churn Prediction Models},
  author={Hossein Abbasimehr and Somayeh Alizadeh},
  year={2013}
}
Customer churn has become a critical problem for al l companies in particular for those that are operating in servicebased industries such as telecommunication industry. Data mining techniqu es have been used for constructing churn prediction models. Past re earch in churn prediction context have mainly focused on the accur a y aspect of the constructed churn models. However, in addition to t he accuracy, comprehensibility aspect should be considered in ev aluating a churn prediction model… CONTINUE READING

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