A New Player in the Game: Examining Differences in Motives and Consumption Between Traditional, Hybrid, and Daily Fantasy Sport Users

@inproceedings{Weiner2017ANP,
  title={A New Player in the Game: Examining Differences in Motives and Consumption Between Traditional, Hybrid, and Daily Fantasy Sport Users},
  author={James Fredric Weiner and Brendan Dwyer},
  year={2017}
}
Due in part to a $200 million advertising campaign, daily fantasy sport (DFS) participation exploded in 2015 . With faster payouts and unlimited lineup options, the activity has added to an already thriving fantasy sports industry . However, little is known about the distinct attitudes and behaviors that drive DFS participants . The current study examined 511 participants who played DFS-only, traditional, season-long fantasy football (TFS), and those who played both activities for motive and… CONTINUE READING

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