A New Piece to the Puzzle: Examining Effects of Television Portrayals of African Americans

  title={A New Piece to the Puzzle: Examining Effects of Television Portrayals of African Americans},
  author={James A. Rada},
  journal={Journal of Broadcasting \& Electronic Media},
  pages={704 - 715}
  • James A. Rada
  • Published 1 December 2000
  • Psychology
  • Journal of Broadcasting & Electronic Media
This research sought to examine the relationship between television news portrayals of African Americans and subsequent behavioral responses toward African Americans. While this research was not able to clearly illuminate the specific link between portrayal and behavior, this research is able to suggest a model for future studies into such relationships. 
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