A Neuroeconomic Framework for Creative Cognition

  title={A Neuroeconomic Framework for Creative Cognition},
  author={Hause Lin and O. Vartanian},
  journal={Perspectives on Psychological Science},
  pages={655 - 677}
  • Hause Lin, O. Vartanian
  • Published 2018
  • Psychology, Medicine
  • Perspectives on Psychological Science
  • Neuroeconomics is the study of the neurobiological bases of subjective preferences and choices. We present a novel framework that synthesizes findings from the literatures on neuroeconomics and creativity to provide a neurobiological description of creative cognition. We propose that value-based decision-making processes and activity in the locus ceruleus-norepinephrine (LC-NE) neuromodulatory system underlie creative cognition, as well as the large-scale brain network dynamics shown to be… CONTINUE READING
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