• Computer Science
  • Published 2011

A Neuro-Fuzzy Classifier for Customer Churn Prediction

@inproceedings{Hossein2011ANC,
  title={A Neuro-Fuzzy Classifier for Customer Churn Prediction},
  author={Abbasimehr Hossein and Setak Mostafa},
  year={2011}
}
ABSTRACT Churn prediction is a useful tool to predict customer at churn risk. By accurate prediction of churners and non-churners, a company can use the limited marketing resource efficiently to target the churner customers in a retention marketing campaign. Accuracy is not the only important aspect in evaluating a churn prediction models. Churn prediction models should be both accurate and comprehensible. Therefore, Adaptive Neuro Fuzzy Inference System (ANFIS) as neuro-fuzzy classifier is… CONTINUE READING

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