A NCaRBS Analysis of SME Intended Innovation : Learning about the Don ’ t Knows


    This study demonstrates a novel form of business analytics, respecting the quality of the data available (allowing incompleteness in the data set), as well as engaging with the uncertainty in the considered outcome variable (inclusive of Don't Know (DK) responses). The analysis employs the NCaRBS technique, based on the Dempster-Shafer theory of evidence… (More)


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