A Multi–Study Investigation of Outcomes of Franchisees’ Affective Commitment to Their Franchise Organization

@article{Mignonac2013AMI,
  title={A Multi–Study Investigation of Outcomes of Franchisees’ Affective Commitment to Their Franchise Organization},
  author={Karim Mignonac and Christian Vandenberghe and Rozenn Perrigot and Ass{\^a}ad El akremi and Olivier Herrbach},
  journal={Entrepreneurship Theory and Practice},
  year={2013},
  volume={39},
  pages={461 - 488}
}
Franchisees’ affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire… Expand
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