A Model for Selecting Product Ideas in Fuzzy Front End

  title={A Model for Selecting Product Ideas in Fuzzy Front End},
  author={Houn-Wen Chang and Chiu-Chi Wei and Ru-Jen Lin},
  journal={Concurrent Engineering: R&A},
The most decisive determinant that can create an enterprise’s competitive advantage and core strength is the development of new products, and the extraction of the most potential product ideas in the fuzzy front end that can generate significant profits has become the vital concerns of research and development managers. However, the front end of the new product development project is composed of uncertainties, fuzziness, and complexities, which greatly hinder the success of product development… CONTINUE READING

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