Corpus ID: 16368845

A Model for Customer Segmentation Based On Loyalty Using Data Mining Approach and Fuzzy Concept in Iranian Bank

  title={A Model for Customer Segmentation Based On Loyalty Using Data Mining Approach and Fuzzy Concept in Iranian Bank},
  author={S. Rajeh and Fatemeh Adeli Koudehi and S. Seyedhosseini and Reza Farazmand},
Data mining is a new technique which can help researchers to discover data’s patterns and predict the future behaviors. Predicting customers’ loyalty, specifically bank customers, is a concept which has attracted more attentions recently. This study has proposed a new procedure using the indexes of RFM model with two new additional indexes joining k-means algorithm with k-optimum according to daviesbouldin index in order to estimate customers’ loyalty numbers and then classifying customers in… Expand
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