A Method of Extracting Product Trend Keywords from Press Releases to Analyze Product Strategy of Competitors

Abstract

When a product planner develops new products it is important to analyze competitors' existing products. In this research, we proposed a method of extracting product trend keywords from press releases to support product strategy analysis. In order to extract keywords from press releases, we utilize common phrases, which we call description patterns. A… (More)
DOI: 10.1109/CIMCA.2005.1631539

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