A Method for Business Model Development

@inproceedings{Meertens2011AMF,
  title={A Method for Business Model Development},
  author={Lucas O. Meertens and Maria-Eugenia Iacob and Lambert J. M. Nieuwenhuis},
  booktitle={BMSD},
  year={2011}
}
Currently, business modelling is more an art, than a science, as no widely accepted method exist for the design and specification of business models. This could be an important reason why many IT innovation projects fail to be absorbed in a real life setting. We propose a structured method to create “as-is” business models in a repeatable manner. The method consists of the following steps: identify the involved roles, recognize relations among roles, specify the main activities, and quantify… 

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