• Corpus ID: 38973148

A Meta-Analysis on the Determinants of Online Review Helpfulness

  title={A Meta-Analysis on the Determinants of Online Review Helpfulness},
  author={Hong Hong and Di Xu and Dapeng Xu and G. Alan Wang and Weiguo Fan},
Online consumer reviews can help customers decrease uncertainty and risk faced in online shopping. However, information overload and conflicting comments in online reviews can get consumers confused. Therefore, it is important for both researchers and practitioners to understand the characteristics of helpful reviews. But studies examining the determinants of perceived review helpfulness produce mixed findings. We review extant research about the determinant factors of perceived helpfulness… 
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