A Maturity Model for Sustainability in New Product Development

  title={A Maturity Model for Sustainability in New Product Development},
  author={E. Jefferson Hynds and Virginia Brandt and Susan Burek and Walter Jager and Peter Knox and Jamie Parker and Lawrence Schwartz and John Taylor and Miriam H. Zietlow},
  journal={Research-Technology Management},
  pages={50 - 57}
OVERVIEW: This article describes the development of a maturity model for assessing and guiding R&D organizations in creating innovative sustainable products and services that drive growth. While sustainability in the broadest sense includes people, planet, and profit, the opportunities for R&D and new product development (NPD) organizations to influence sustainability are typically focused on the environmental aspects of sustainability. Therefore, the maturity model developed in this work… 

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