A Marketing Game a rigorous model for strategic resource allocation

@inproceedings{Reyes2018AMG,
  title={A Marketing Game a rigorous model for strategic resource allocation},
  author={Matthew G. Reyes},
  year={2018}
}
In this paper we introduce a model of marketing-influenced sociallycontingent decision-making with respect to a market of alternative Products. The model is based on the foundation of sociallycontingent random utility theory [17], [3], and as such, is datadriven in the sense of viewing consumers’ perception of Product utility as a parametrization of the observed frequencies with which consumers choose among the alternative Products. This paper introduces a marketing strength into this… CONTINUE READING

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