A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients

@article{Sutherland2004AMO,
  title={A MODEL OF MARKETING INFORMATION FLOW : What Creatives Obtain and Want to Know from Clients},
  author={John Kimball Sutherland and Lisa Simone Duke and Avery Mark Abernethy},
  journal={Journal of Advertising},
  year={2004},
  volume={33},
  pages={39-52}
}