A Low Information Theory of Ballot Position Effect

@article{Brockington2003ALI,
  title={A Low Information Theory of Ballot Position Effect},
  author={David Brockington},
  journal={Political Behavior},
  year={2003},
  volume={25},
  pages={1-27}
}
This article suggests a theory of ballot position effect based on the amount of information present in the electorate while accounting for several alternative hypotheses. The more information that voters have, all other factors held constant, the less a role ballot position will play. Additionally, the role of electoral institutions in mitigating or magnifying the effect is considered. The theories are tested with precinct-level data from city council elections held in Peoria, Illinois, from… 

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