A Live Comparison of Methods for Personalized Article Recommendation at Forbes.com

@inproceedings{Kirshenbaum2012ALC,
  title={A Live Comparison of Methods for Personalized Article Recommendation at Forbes.com},
  author={Evan Kirshenbaum and George Forman and Michael Dugan},
  booktitle={ECML/PKDD},
  year={2012}
}
We present the results of a multi-phase study to optimize strategies for generating personalized article recommendations at the Forbes.com web site. In the first phase we compared the performance of a variety of recommendation methods on historical data. In the second phase we deployed a live system at Forbes.com for five months on a sample of 82,000 users, each randomly assigned to one of 20 methods. We analyze the live results both in terms of click-through rate (CTR) and user session lengths… CONTINUE READING
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