A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures

@article{Schmittlein2003ALB,
  title={A Live Baby or Your Money Back: The Marketing of In Vitro Fertilization Procedures},
  author={David C. Schmittlein and Donald G. Morrison},
  journal={Management Science},
  year={2003},
  volume={49},
  pages={1617-1635}
}
Many clinics that offer in vitro fertilization (IVF) have begun to market the following options to couples: (1) an a la carte program where the couple pays $7,500 per attempt regardless of the outcome; or (2) a money-back-guarantee program where the couple pays a $15,000 fee that covers up to three attempts, however, if after three cycles there is no live-birth delivery, then the full $15,000 is refunded. We assess the a la carte versus the money-back-guarantee programs, and find the surprising… CONTINUE READING
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