A Hierarchical Bayesian Choice Model with Visibility

Abstract

We extend the standard choice model of multinomial logit model (MLM) into a hierarchical Bayesian model to simultaneously estimate the preferences of customers and the visibility of items from purchasing history. We say that an item has high visibility when customers well consider that item as a candidate before making a choice. We design two algorithms for… (More)
DOI: 10.1109/ICPR.2014.622

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