A Guide for Selecting Revenue Models for Industrial Symbiotic E-Marketplaces

  • Nicole Oonk
  • Published 2016

Abstract

There is a lack of guidelines that help selecting the appropriate revenue models during the early development of an industrial symbiotic e-marketplace. One of the consequences of managers adopting unsuitable revenue models is that e-marketplaces may attract less financial resources. This should be avoided because having financial resources is seen as an important success factor for e-marketplaces. Previous research has identified revenue models commonly used by business-to-business (B2B) e-marketplaces. However, no research studied the applicability of revenue models during the network development stages of an industrial symbiotic emarketplace. For each stage of network development it is possible that the applicability of revenue models differs based on the characteristics of the stages. The literature review that was conducted revealed two distinct stages we called the early stage and the mature stage. It is the early stage that challenges to reach a critical mass of buyers and sellers. To reach the mature stage this challenge should be resolved and consequently network growth becomes selfsustaining. Furthermore, the paper discusses the applicability characteristics of five revenue models commonly used by B2B emarketplaces. Finally, a guideline matrix was created that presents an assessment of the applicability of the revenue models during all stages of an industrial symbiotic e-marketplace. The guidelines support industrial symbiotic e-marketplace managers to increase the financial resources and consequently the chance of survival.

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Cite this paper

@inproceedings{Oonk2016AGF, title={A Guide for Selecting Revenue Models for Industrial Symbiotic E-Marketplaces}, author={Nicole Oonk}, year={2016} }