A Fuzzy Logic Based Intelligent Negotiation Agent (FINA) in Ecommerce

@article{Wang2006AFL,
  title={A Fuzzy Logic Based Intelligent Negotiation Agent (FINA) in Ecommerce},
  author={Xin Wang and Xiaojun Shen and Nicolas D. Georganas},
  journal={2006 Canadian Conference on Electrical and Computer Engineering},
  year={2006},
  pages={276-279}
}
With the evolution of electronic commerce (eCommerce) on the Web and the rise of interest in intelligence of software agents, automated negotiation is becoming an increasingly popular method for an eCommerce system to be efficient; however, negotiation, which takes place in transactions, is complicated, time-consuming and costly for participants to reach an agreement. This paper presents a model of an intelligent negotiation agent based on fuzzy logic methodology in order to alleviate the… CONTINUE READING
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