A Fresh Look at Sociology Bestsellers

  title={A Fresh Look at Sociology Bestsellers},
  author={Wesley Longhofer and Shannon Golden and Arturo Baiocchi},
  pages={18 - 25}
A little over a decade ago, ASA past-president Herbert Gans embarked upon an intriguing and, to our knowledge, unprecedented study of bestselling books written by professional sociologists. On the heels of his presidential campaign tomake sociologymore visible and influential to the lay public, Gans believed such a study would help us better understand the general reading public's interest in and understanding of sociology's knowledge, information, and insights. 

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