A Framework for Investigating Mobile Web Success in the Context of E-commerce: an Analytic Network Process (ANP) Approach

@article{Salehi2010AFF,
  title={A Framework for Investigating Mobile Web Success in the Context of E-commerce: an Analytic Network Process (ANP) Approach},
  author={Mona Salehi and Abbas Keramati and Hosein Didehkhani},
  journal={JCSE},
  year={2010},
  volume={4},
  pages={53-79}
}
This study proposes a framework to investigate the factors of mobile web success in the context of e-commerce, and the relative importance of these success factors in selecting the most preferred mobile web. First, the Updated Delone and Mclean IS success model (2003) is chosen to extract significant mobile web success factors in the context of e-commerce. Second, it is extended through applying an Analytic Network Process (ANP) approach for investigating the relative importance of each factor… CONTINUE READING

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