A Framework for Identifying Web-Based Electronic Commerce Opportunities

  title={A Framework for Identifying Web-Based Electronic Commerce Opportunities},
  author={Frederick J. Riggins},
  journal={J. Org. Computing and E. Commerce},
Companies are finding that the development of World Wide Web presence sites is becoming a competitive necessity, particularly the need to establish online storefronts. Even so, there are few useful frameworks in the electronic commerce (EC) literature to help managers identify online opportunities and what types of applications can add business value to the user. I expand on an existing framework originally developed by Hammer and Mangurian [1] to identify opportunities from Web-based EC… CONTINUE READING

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