A Frame for Deframing in Strategic Analysis

  title={A Frame for Deframing in Strategic Analysis},
  author={Roger L. M. Dunbar and Raghu Garud and Sumita Raghuram},
Deframing processes are needed to deal with pervasive change. We describe what is meant by a frame and how strategy analysts develop and rely on frames to help their understanding. We also discuss the limitations of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then present a frame for understanding the deframing process. 

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