A Dutch test with the NewProd-Model

  • J. J. A., L.
  • Published 2006

Abstract

The paper contains a report of a test of Cooper's NewProd model for predicting success and failure of product development projects. Based on Canadian data, the model has been shown to make predictions which are 84% correct. Having reservations on the reliability and validity of the model on theoretical grounds, we set out to test it using data collected in… (More)

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Cite this paper

@inproceedings{A2006ADT, title={A Dutch test with the NewProd-Model}, author={J. J. A. and L.}, year={2006} }