A Data Structure for Sponsored Search


Inverted files have been very successful for document retrieval, but sponsored search is different. Inverted files are designed to find documents that match the query (all the terms in the query need to be in the document, but not vice versa). For sponsored search, ads are associated with bids. When a user issues a search query, bids are typically matched… (More)
DOI: 10.1109/ICDE.2009.37


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@article{Knig2009ADS, title={A Data Structure for Sponsored Search}, author={Arnd Christian K{\"o}nig and Kenneth Ward Church and Martin Markov}, journal={2009 IEEE 25th International Conference on Data Engineering}, year={2009}, pages={90-101} }