A Data-Driven Study of View Duration on YouTube

@inproceedings{Park2016ADS,
  title={A Data-Driven Study of View Duration on YouTube},
  author={Minsu Park and Mor Naaman and Jonah Berger},
  booktitle={ICWSM},
  year={2016}
}
Video watching had emerged as one of the most frequent media activities on the Internet. Yet, little is known about how users watch online video. Using two distinct YouTube datasets, a set of random YouTube videos crawled from the Web and a set of videos watched by participants tracked by a Chrome extension, we examine whether and how indicators of collective preferences and reactions are associated with view duration of videos. We show that video view duration is positively associated with the… CONTINUE READING
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