A Customer Purchase Incidence Model Applied to Recommender Services

@inproceedings{GeyerSchulz2001ACP,
  title={A Customer Purchase Incidence Model Applied to Recommender Services},
  author={Andreas Geyer-Schulz and Michael Hahsler and Maximillian Jahn},
  booktitle={WEBKDD},
  year={2001}
}
In this contribution we transfer a customer purchase incidence model for consumer products which is based on Ehrenberg’s repeat-buying theory to Web-based information products. Ehrenberg’s repeat-buying theory successfully describes regularities on a large number of consumer product markets. We show that these regularities exist in electronic markets for information goods, too, and that purchase incidence models provide a well founded theoretical base for recommender and alert services. The… CONTINUE READING