Corpus ID: 15006002

A Customer Perception towards Online Shopping-An Exploratory Study

@inproceedings{Makwana2014ACP,
  title={A Customer Perception towards Online Shopping-An Exploratory Study},
  author={Khushboo Makwana and Khushboo Dattani and Himanshu Badlani},
  year={2014}
}
Consumers are increasingly adopting electronic channels for purchasing their daily needed products. Recent years have shown a growing interest of customers in e-shopping .The globalization of competition and development of information technology have enhanced customer awareness and created a situation where people prefer shopping online rather than migrating as online shopping provides quality products as well as saves time .In this paper we try to see the drastic change that has been foreseen… Expand
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