A Cross-cultural Comparison of the Use of Graphics in Scientific and Technical Communication

  title={A Cross-cultural Comparison of the Use of Graphics in Scientific and Technical Communication},
  author={WANG QIUYE},
  • Published 2000
Communication styles differ among cultures. According to Hall (1997), cultures can be grouped along a continuum from low-context to highcontext. “A high-context . . . communication or message is one in which most of the information is either in the physical context or internalized in the person, while very little is in the coded, explicit, transmitted part of the message. A low-context . . . communication is just the opposite, . . . the mass of the information is vested in the explicit code” (p… CONTINUE READING
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QIUYE is an associate professor in the College of Foreign Languages, Zhejiang University, China. She received her first MA in English from Nankai University, China

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