A Critique of Hall's Contexting Model

@article{Cardon2008ACO,
  title={A Critique of Hall's Contexting Model},
  author={Peter W. Cardon},
  journal={Journal of Business and Technical Communication},
  year={2008},
  volume={22},
  pages={399 - 428}
}
  • P. Cardon
  • Published 2008
  • Sociology
  • Journal of Business and Technical Communication
Edward Hall's model of low-context and high-context cultures is one of the dominant theoretical frameworks for interpreting intercultural communication. This article reports a meta-analysis of 224 articles in business and technical communication journals between 1990 and 2006 and addresses two primary issues: (a) the degree to which contexting is embedded in intercultural communication theory and (b) the degree to which the contexting model has been empirically validated. Contexting is the most… Expand

Tables from this paper

A Meta-Analysis of the Cultural Propositions about Conflict Management Styles in Face-Negotiation Theory
Among the most influential intercultural communication theories is Ting-Toomey's face-negotiation theory. The theory has undergone a number of refinements over the past two decades and has emerged asExpand
How unique is Japanese culture? A critical review of the discourse in intercultural communication literature
Literature and textbooks about intercultural communication and management often feature cultural differences rather than similarities. Japanese culture is frequently distinguished in business andExpand
A comparison of Mexican and US American students' perceptions of high-low context business communication style
Cross-cultural studies (Hofstede, 1984, 1991, 2001; Hall, 1959, 1976) posit that Mexico is a more collectivistic and high context culture than the United States of America and therefore it could beExpand
Special Review Article: Beyond culture or beyond control? Reviewing the use of Hall’s high-/low-context concept
This paper reviews Edward T. Hall’s influential concept of high-/low-context communication and its use in cross-cultural research. Hall’s concept suggests that individuals combine preprogrammedExpand
Questioning the Validity of Cross-Cultural Frameworks in a Digital Era: The Emergence of New Approaches to Culture in the Online Environment
TLDR
It is argued that cross-cultural frameworks only partially succeed in explaining these domains and identifies new directions for research in the field by questioning the assumptions of such frameworks in relation to rapid Internet and social media-based technological innovation. Expand
Japanese and Norwegian Metapragmatic Perceptions of Contextual Factors in Intercultural Business Communication
National culture is frequently used as the dominant influential factor when intercultural business communication differences are explained. Leaning on theories about other contextual factors from theExpand
Cultural theory and conflict management in organizations: How does theory shape our understanding of culture in practice?
Research studies on the management of cross-cultural conflict in organizations are put into an analytically structured synoptic model that helps to reveal a wide range of forms and of the extent ofExpand
Challenges of Teaching Intercultural Business Communication in Times of Turbulence
Whereas many scholars criticize the traditional approach to teaching intercultural communication and suggest new theoretical orientations in research, little has been said on how the subject shouldExpand
“Business is Business”: Constructing cultural identities in a persuasive writing task
Abstract In tandem with increasing attention to sociocultural contexts of learning, ESP researchers and practitioners have in recent years begun to advocate bringing into focus learners' identity,Expand
Cosmopolitanism: Extending Our Theoretical Framework for Transcultural Technical Communication Research and Teaching
The effects of globalization on communication products and processes have resulted in document features and interactional practices that are sometimes difficult to describe within current theoreticalExpand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 96 REFERENCES
The Theoretical Foundation for Intercultural Business Communication: A Conceptual Model
This article develops a theoretical framework for intercultural business communica tion which sets it apart from intercultural communication and international busi ness. In the past, discussions onExpand
High‐versus low‐Context culture: A comparison of Chinese, Korean, and American cultures
The potential usefulness of Hall's concept of high- versus low-context cultures to international marketing has been discussed widely. However, implications of this concept in marketing have largelyExpand
Communication Between Cultures
COMMUNICATION BETWEEN CULTURES continues with the features that have made it the best-selling text for the intercultural communication course. The new edition of this leading gives students anExpand
A Cross-cultural Comparison of the Use of Graphics in Scientific and Technical Communication
TLDR
This study explores differences in the use of graphics in China, a high-context culture, and the U.S, a low- context culture by comparing and analyzing visuals from the two cultures. Expand
Issues of Validity in Intercultural Professional Communication Research
This article explores three ways to design US empirical methods to be more valid and ethical in cross-cultural studies. First, intercultural researchers need to distinguish broad rhetorical andExpand
Teaching in Germany and the Rhetoric of Culture
This article uses the cross-cultural concepts of context and time to examine the rhetoric of German university students in an English business writing course. This participant-observer account, whichExpand
Cross-Cultural Business Communication Research: State of the Art and Hypotheses for the 1990s
This article reviews the scholarly literature in cross-cultural business communication and discusses the shortcomings of the existing research. It demonstrates the limita tions of the Western, linearExpand
The influence of high/low-context culture and power distance on choice of communication media: Students’ media choice to communicate with Professors in Japan and America
Abstract This study focuses on two widely used cultural constructs, high-context (HC)/low-context (LC) culture, and power distance (PD), and investigates their influence on media choice behavior. TheExpand
Beyond Internationalization
To bridge the gap between composition and professional communication studies, we should add multiculturalism to the widely accepted international perspective in professional communicationExpand
Cultural Codes and Languages Trategies in Business Communication
This article demonstrates the advantages of the discourse/practice approach in relation to other approaches as a framework to analyze differences and conflicts in intercultural businessExpand
...
1
2
3
4
5
...