A Critique of Hall's Contexting Model

  title={A Critique of Hall's Contexting Model},
  author={Peter W. Cardon},
  journal={Journal of Business and Technical Communication},
  pages={399 - 428}
  • P. Cardon
  • Published 2008
  • Sociology
  • Journal of Business and Technical Communication
Edward Hall's model of low-context and high-context cultures is one of the dominant theoretical frameworks for interpreting intercultural communication. This article reports a meta-analysis of 224 articles in business and technical communication journals between 1990 and 2006 and addresses two primary issues: (a) the degree to which contexting is embedded in intercultural communication theory and (b) the degree to which the contexting model has been empirically validated. Contexting is the most… Expand

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