• Corpus ID: 18099439

A Critical Review and Synthesis of Research on Advertising in a Recession

  title={A Critical Review and Synthesis of Research on Advertising in a Recession},
  author={Gerard J. Tellis and Kethan Tellis},
Based on an extensive review of research on advertising in a recession, the authors identify over 40 related studies. Ten of these studies involve original empirical analyses of cross-sectional or time series data. The rest are theoretical discussions, reviews, cases, or opinions. The studies may be classified into four groups based on the dependent variable analyzed: 1) Sensitivity of advertising expenditures to the economy; 2) Sensitivity of brand versus private label share to economic… 
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Advertising in a Recession
Advertising in Lean Times,
  • Advertising
  • 2008