A Critical Analysis of Cultivation Theory

  title={A Critical Analysis of Cultivation Theory},
  author={W. James Potter},
  journal={Journal of Communication},
  • W. Potter
  • Published 1 December 2014
  • Sociology
  • Journal of Communication
This critical analysis of the "cultivation" literature reveals 3 conceptions of the term: (a) George Gerbner's macrosystem explanation of mass media processes and effects, (b) a pattern of operational practices that searches for relationships between television exposure and a wide range of cultivation indicators, and (c) a general forum of explorations of media influence where researchers break away from Gerbner's conceptualizations and boundaries. Using the criteria of heuristic value… 
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