A Contest for Legitimacy: The Divestment Movement and the Fossil Fuel Industry

  title={A Contest for Legitimacy: The Divestment Movement and the Fossil Fuel Industry},
  author={Julie Ayling},
  journal={Sustainability Law \& Policy eJournal},
  • Julie Ayling
  • Published 10 August 2017
  • Sociology
  • Sustainability Law & Policy eJournal
The divestment movement has sought to influence attitudes to fossil fuels by framing producer companies as pariahs and as unnecessary and redundant. In response, the fossil fuel industry has engaged in a direct and aggressive attack on the divestment movement. This article considers the relationship between the movement and the industry as a contest for legitimacy for both the organizations and the norms they advocate. Through a case study of the coal discourse in Australia from 2013 to 2016… 
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