A Content Analysis of News Coverage of Asian Female Olympic Athletes

  title={A Content Analysis of News Coverage of Asian Female Olympic Athletes},
  author={Chia-Chen Yu},
  journal={International Review for the Sociology of Sport},
  pages={283 - 305}
  • Chia-Chen Yu
  • Published 1 June 2009
  • Education
  • International Review for the Sociology of Sport
Asian female athletes' prominent performances have caught the media's attention for coverage. Despite the success of Asian female athletes, stereotypes and expectations of feminine characteristics towards female athletes may still exist, especially in Asia where there is long history of a male-dominated society. The major purpose of this study was to gain an understanding of how the media covers Asian female Olympic athletes and to see if sports writers emphasize feminine characteristics in… 

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