A Content Analysis of Gender Representations in Preschool Children’s Television

  title={A Content Analysis of Gender Representations in Preschool Children’s Television},
  author={Abigail S. Walsh and Campbell Leaper},
  journal={Mass Communication and Society},
  pages={331 - 355}
Prior content analyzes have highlighted the pervasiveness of gender-stereotyped portrayals and the underrepresentation of female characters in television programming. The present study is the first to examine gender representations in television shows specifically targeted at preschool-age children, which is a period when children are developing their understandings about gender. The sampled programs included three episodes each from 34 current shows. We compared female and male characters for… 

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