A Conceptual Study on E-marketing and Its Operation on Firm ' s Promotion and Understanding Customer ’ s Response

@inproceedings{Dehkordi2012ACS,
  title={A Conceptual Study on E-marketing and Its Operation on Firm ' s Promotion and Understanding Customer ’ s Response},
  author={Goodarz Javadian Dehkordi and S. Rezvani and M. Sabbir Rahman and Fir and F ozeh and uladivanda and Neda Nahid and Samaneh Faramarzi Jouya},
  year={2012}
}
  • Goodarz Javadian Dehkordi, S. Rezvani, +5 authors Samaneh Faramarzi Jouya
  • Published 2012
The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail marketing, web marketing and marketing through social networking sites, which use to distribute e-marketing promotion and understanding their different influence on consumers` perception. This study also highlighted the E-marketing, marketing through internet, mobile marketing, web marketing and role of social networks and their component in term of perceptual differences and… CONTINUE READING

From This Paper

Topics from this paper.

References

Publications referenced by this paper.
Showing 1-10 of 56 references

Email marketing: using email to reach your target audience and build customer

  • J. Sterne, A. Priore
  • 2000
Highly Influential
6 Excerpts

E-mail survey response rates: targeting increases response

  • A. Jackson, R. DeCormier
  • Marketing Intelligence & Planning,
  • 1999
Highly Influential
5 Excerpts

Innovative Mobile Marketing via Smartphones: Are Consumers Ready

  • A. Persaud, I. Azhar
  • Marketing Intelligence & Planning,
  • 2012
Highly Influential
3 Excerpts

Understanding the acceptance of mobile SMS advertising among young Chinese consumers

  • J. Zhang, E. Mao
  • Psychology and Marketing,
  • 2008
Highly Influential
3 Excerpts

Email marketing: success factors

  • R. Rettie
  • 2002
Highly Influential
7 Excerpts

A proposed model for explaining and measuring web ad effectiveness

  • J. R. Rossiter, S. Bellman
  • Journal of Current Issues and Research in…
  • 1999
Highly Influential
4 Excerpts

Similar Papers

Loading similar papers…