A Conceptual Study on E-marketing and Its Operation on Firm ' s Promotion and Understanding Customer ’ s Response

  title={A Conceptual Study on E-marketing and Its Operation on Firm ' s Promotion and Understanding Customer ’ s Response},
  author={Goodarz Javadian Dehkordi and S. Rezvani and M. Sabbir Rahman and Fir and F ozeh and uladivanda and Neda Nahid and Samaneh Faramarzi Jouya},
  • Goodarz Javadian Dehkordi, S. Rezvani, +5 authors Samaneh Faramarzi Jouya
  • Published 2012
The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail marketing, web marketing and marketing through social networking sites, which use to distribute e-marketing promotion and understanding their different influence on consumers` perception. This study also highlighted the E-marketing, marketing through internet, mobile marketing, web marketing and role of social networks and their component in term of perceptual differences and… CONTINUE READING

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