A Comprehensive Model of Perceived Risk of E-Commerce Transactions

  title={A Comprehensive Model of Perceived Risk of E-Commerce Transactions},
  author={Steven Glover and Izak Benbasat},
  journal={Int. J. Electronic Commerce},
Perceived risk is an important construct in e‐commerce research, but it has not been approached in a manner sufficiently systematic, comprehensive, or detailed to be understood along multiple dimensions instructive for information systems designers. this paper fills the gap by proposing a model of perceived risk based on a well‐established marketing theory of risk. It identifies events that expose consumers to harm in e‐commerce transactions and measures the dimensions of perceived risk with… CONTINUE READING


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