A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action

@article{Madden1992ACO,
  title={A Comparison of the Theory of Planned Behavior and the Theory of Reasoned Action},
  author={T. Madden and Pam Scholder Ellen and I. Ajzen},
  journal={Personality and Social Psychology Bulletin},
  year={1992},
  volume={18},
  pages={3 - 9}
}
  • T. Madden, Pam Scholder Ellen, I. Ajzen
  • Published 1992
  • Psychology
  • Personality and Social Psychology Bulletin
  • Research in social psychology has extensively referenced and used Fishbein and Ajzen's theory of reasoned action to predict and understand motivational influences on behavior Recently Ajzen has proposed an extension of the theory by including perceptions of behavioral control as an additional predictor of intentions and behavior. The present research compared Ajzen's theory of planned behavior with the theory of reasoned action for 10 behaviors chosen to represent a range with respect to… CONTINUE READING
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