A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey
@article{Welsh2011ACO, title={A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey}, author={Dianne H. B. Welsh and David E. Desplaces and Amy Elizabeth Davis}, journal={Journal of Marketing Channels}, year={2011}, volume={18}, pages={18 - 3} }
Franchising is a major economic powerhouse. Though research has been conducted on franchising from multi-disciplinary viewpoints, no study has compared retail franchises, independent businesses, and purchased existing independent businesses in the startup phase. This study utilized data from the U.S.-based Kauffman Foundation Firm Survey and examined major variables that would more likely influence survival-business type, ownership, owner-operator combinations, total revenue, labor intensity…
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