• DOI:10.1080/1046669X.2011.533109
Corpus ID: 154304180

A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey

@article{Welsh2011ACO,
  title={A Comparison of Retail Franchises, Independent Businesses, and Purchased Existing Independent Business Startups: Lessons From the Kauffman Firm Survey},
  author={D. Welsh and David E. Desplaces and A. Davis},
  journal={Journal of Marketing Channels},
  year={2011},
  volume={18},
  pages={18 - 3}
}

D. Welsh, David E. Desplaces, A. Davis

Published 2011

Economics

Journal of Marketing Channels

Franchising is a major economic powerhouse. Though research has been conducted on franchising from multi-disciplinary viewpoints, no study has compared retail franchises, independent businesses, and purchased existing independent businesses in the startup phase. This study utilized data from the U.S.-based Kauffman Foundation Firm Survey and examined major variables that would more likely influence survival-business type, ownership, owner-operator combinations, total revenue, labor intensity… CONTINUE READING

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