A Comparison of B2C E-Commerce in Developing Countries

  title={A Comparison of B2C E-Commerce in Developing Countries},
  author={Stephen Hawk},
  journal={Electronic Commerce Research},
This article surveys the challenges of conducting business to consumer (B2C) e-commerce in developing countries. Low credit card penetration and poor delivery systems are widely viewed as serious problems for B2C e-commerce in developing countries. An investigation of payment and delivery methods provided by B2C sites in Russia, India and Latin America is reported. Similarities and differences in how sites from the three regions handle payment and delivery are presented. The results of an… CONTINUE READING
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