A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers : The Moderating Role of Collectivism

@inproceedings{Lee2017ACS,
  title={A Comparative Study of Green Purchase Intention between Korean and Chinese Consumers : The Moderating Role of Collectivism},
  author={You Kyung Lee},
  year={2017}
}
This study aims to examine the impacts of the new ecological paradigm, environmental collective efficacy, environmental knowledge, and collectivism on the green purchase intention of Korean and Chinese consumers. Although some studies have researched the relationship between cultural influences and green purchase behaviour, a study on the moderating effect… CONTINUE READING