A Comparative Analysis of Augmented Reality Technologies and their Marketability in the Consumer Electronics Segment

@article{Roitman2017ACA,
  title={A Comparative Analysis of Augmented Reality Technologies and their Marketability in the Consumer Electronics Segment},
  author={Lucas Agudiez Roitman and Jeff Shrager and Terry Winograd},
  journal={Journal of Biosensors and Bioelectronics},
  year={2017},
  volume={8},
  pages={1-19}
}
In this paper, we analyse past approaches in designing and marketing Augmented Reality apps or devices, and we discover key issues that prevented their mainstream adoption. We offer insights into novel approaches to marketing consumer technology products; in particular Augmented Reality devices. We analyse marketing strategies in order to understand which have been successful and which problems should be avoided in future campaigns. Although other papers have discussed some of these topics… Expand
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