A Cognitive Model of Response-Order Effects in Survey Measurement

@inproceedings{Schwarz1992ACM,
  title={A Cognitive Model of Response-Order Effects in Survey Measurement},
  author={Norbert F. Schwarz and Hans-J. Hippler and Elisabeth Noelle-Neumann},
  year={1992}
}
Survey researchers have long been aware that the order in which response alternatives are presented to respondents may profoundly affect the obtained results (cf. S. L. Payne, 1951). However, the exact nature of the impact of response order is not well understood. Theoretically, primacy effects, that is, higher endorsements of items presented early in the list, as well as recency effects, that is, higher endorsements of items presented late in the list, may be obtained. Moreover, the conditions… CONTINUE READING

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