A Cautionary Note on Data Inputs and Visual Outputs in Social Network Analysis

  title={A Cautionary Note on Data Inputs and Visual Outputs in Social Network Analysis},
  author={Steve. Conway},
  journal={International Management of Organizations \& People eJournal},
  • S. Conway
  • Published 1 January 2014
  • Computer Science
  • International Management of Organizations & People eJournal
Innovations in network visualization software over the last decade or so have been important to the popularization of social network analysis (SNA) among academics, consultants and managers. Indeed, there is a growing literature that seeks to demonstrate how ‘invisible social networks’ might be revealed and leveraged for ‘visible results’ through management interventions. However, the seductive power of the network graphic has distracted attention away from a variety of emerging and long… 

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