A Case Study of Social Media Marketing by Travel Agency: The Salience of Social Media Marketing in the Tourism Industry

@article{Park2012ACS,
  title={A Case Study of Social Media Marketing by Travel Agency: The Salience of Social Media Marketing in the Tourism Industry},
  author={Jongpil Park and Ickkeun Oh},
  journal={International Journal of Tourism Sciences},
  year={2012},
  volume={12},
  pages={106 - 93}
}
Abstract Social media marketing plays an increasingly important role in the hotel and tourism industry. This study examines how social networking services, microblogs and social commerce sites are used in the field of tourism in a case study of KAL (Korean Airline) Tour, one of the leading travel agencies based in Korea. This study shows that companies make a substantial amount of profits from their investments in social media marketing activities. KAL Tour uses a variety of social media for… 

THE CHALLENGES OF IMPLEMENTING SOCIAL MEDIA MARKETING IN THE TOURISM INDUSTRY: A SYSTEMATIC REVIEW

Tourists consider social media platforms invaluable tools for travel planning. Social media serves as a major resource that provides consumers with useful information when organizing holidays, and

Reflections of Destinations on Social Media

Competitive environment enhanced the importance of tourist destination marketing recently. Developments in technology such as Internet and social media enable tourists to increase their knowledge

Social media technologies in the tourism industry: an analysis with special reference to their role in sustainable tourism development

ABSTRACT This paper attempts to examine the evolving dynamic of social media driven sustainable development in the tourism industry and how the modern tourism businesses could grow into what might be

SOCIAL MEDIA MARKETING IN THE RETAIL INDUSTRY: A CONCEPTUAL FRAMEWORK ON BENEFITS, CHALLENGES AND STRATEGIES

  • Yasemin Gedik
  • Business
    Stratejik Yönetim Araştırmaları Dergisi
  • 2022
The widespread use of the Internet and the interest of its users in social networks have led the marketing approaches of businesses from traditional methods to online methods and led to the emergence

Social Media and Hotel E-Marketing in Iran: The Case of Parsian International Hotels

Abstract With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140

Dimensions of social media marketing capabilities and their contribution to business performance of firms in Thailand

This paper aims to explore the contribution of social media marketing capability on business performance of firms in Thailand. The conceptualization of social media marketing capability was developed

Social media use in pre-trip planning by tourists visiting a small regional leisure destination

The aim of this study is to develop a better understanding of the use of social media in tourism pre-trip information search patterns for small regional leisure destinations. Only limited research

Tourism Marketing: Opportunities and Challenges of Online Modes

Tourism is an important service sector in many countries across the world as this particular sector generates significant amounts of revenue that adds up to the country’s national economy. Given the

Developing a conceptual model for examining social media marketing effects on brand awareness and brand image

Social-media marketing has attracted increasing attention from marketers, being regarded as one of the most important channels to communicate information about brands to consumers. Despite its

References

SHOWING 1-10 OF 21 REFERENCES

Investigation of Social Media Marketing: How Does the Hotel Industry in Hong Kong Perform in Marketing on Social Media Websites?

ABSTRACT The purpose of this study is to investigate the extent to which social media marketing is being utilized in the Hong Kong hotel industry. Marketing performance of 67 hotels in Hong Kong on

Can You Measure the ROI of Your Social Media Marketing

This paper argues that social media metrics should be captured as customer investments in marketers’ social media efforts and that applications considered in concert with performance objectives drive

Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them,

Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site

The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites

A Model for Understanding Social Commerce

When it comes to purchasing products and services, customers usually display different decision making behaviors although most agree that decisions can be influenced by other people. Since the social

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

going to work. of the you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO

Deriving Value from Social Commerce Networks

Social commerce is an emerging trend in which sellers are connected in online social networks and sellers are individuals instead of firms. This article examines the economic value implications of a

Socialnomics: How Social Media Transforms the Way We Live and Do Business

Praise for Socialnomics "It's obvious that Erik Qualman's passion is social media." Dan Heath, New York Times bestselling coauthor of Made to Stick and Switch "People are hot for social media . . .

How and why people Twitter: the role that micro-blogging plays in informal communication at work

This exploratory research project is aimed at gaining an in-depth understanding of how and why people use Twitter and exploring micro-blog's impacts on informal communication at work.