A CRM system for social media: challenges and experiences

Abstract

The social Customer Relationship Management (CRM) landscape is attracting significant attention from customers and enterprises alike as a sustainable channel for tracking, managing and improving customer relations. Enterprises are taking a hard look at this open, unmediated platform because the community effect generated on this channel can have a telling… (More)
DOI: 10.1145/2488388.2488394

7 Figures and Tables

Topics

Statistics

01020201520162017
Citations per Year

Citation Velocity: 7

Averaging 7 citations per year over the last 3 years.

Learn more about how we calculate this metric in our FAQ.
  • Presentations referencing similar topics